Why We Built It

A sweetener platform, not a snack brand. We start with the sweetener a product needs and build the better version of it. Everything else is an application of that.

Two things.

• Allulose-Stevia Table Sweetener — a sugar replacement for your own kitchen that browns and caramelises like the real thing. Erythritol-free. Sugar alcohol-free.
• Mid-Day Bites — a 40g chocolate-coated cake sandwich, 165 kcal, no added sugar, for the 4pm moment when you want a real treat and not a protein bar.

A way to tell us you want the product before it's on sale. Just your name and a contact number or email. No payment, no card details, no commitment to buy.

This year. We're not putting a public date on it until our first production run is confirmed — we'd rather be late to announce than late to deliver. Waitlist members hear the date first.

First access to the opening batch, which is limited, and first notice of the launch date.

On WhatsApp or email, depending on what you give us — only about your order and the launch. We won't add you to a broadcast list or share your number.

We message you, you confirm what you want and how much, and pay then. Nothing is charged before you say yes.

Bengaluru first, with weekly delivery to participating apartment communities, alongside specialty retail and Amazon.in. Outside Bengaluru? Join anyway — we'll tell you when we reach you.

Allulose is a rare sugar that behaves like sugar — it browns, it caramelises — but isn't metabolised the same way, so it contributes negligible calories. Stevia is a zero-calorie sweetener from the stevia plant, 200–400 times sweeter than sugar. We blend the two because each covers what the other can't: allulose brings the bulk and browning, stevia closes the sweetness gap. Don't take our word for it — the FDA's position and a 2023 meta-analysis of human trials are both worth reading.

Half. Our blend is twice as sweet, so 100g replaces 200g of sugar and 1 teaspoon replaces 2. Baking needs small adjustments — we're testing the recipes people actually make and will share them, measured and tried.

Our sweeteners contribute negligible calories and aren't metabolised as sugar. We don't give medical advice — if you're managing diabetes, speak to your doctor before changing your diet. What we commit to is naming the sweetener on the front of the pack.

Yes. DoneRight holds a valid FSSAI licence as brand owner, and our manufacturing partners hold their own. Labels and claims are reviewed against FSSAI's labelling and advertising regulations.

Jaggery is next: not a new flavour of it, but a better way of making it. Without the lime and clarificants, evaporated instead of boiled, so it's never burnt. More when we have results worth showing.