Who's Behind It

The company

DoneRight is Bengaluru-founded and women-led. We build better sweeteners first, and let the products (a table sweetener, Mid-Day Bites, and what comes after) follow from that.

• Taste first, always. If it doesn't taste incredible, it doesn't ship.
• Intelligent indulgence: ingredients and real sweeteners that refuel, not crash.
• Purity. No preservatives, no artificial additives, no refined sugar. Ever.

Rooted for India: formats and flavours Indians love, rebuilt with better ingredients.

The founders

DoneRight was founded by two people who lived the problem before they tried to solve it, reaching for something at 11am or 4pm, only to feel worse an hour later. Tired of choosing between taste and intelligence, they decided to rebuild the food shelf instead.

Sreenidhi Suresh, Co-founder
Sreenidhi brings sharp commercial instinct and a lawyer's precision to DoneRight. With fifteen years inside high-velocity organisations, including Amazon, Cloudtail, and CaratLane, she has spent her career at the intersection of legal complexity and commercial reality, helping founders and business teams structure deals and scale with clarity. That same instinct is what keeps DoneRight's claims honest: nothing goes on a label ahead of the data that backs it.

Amritha Khuba, Co-founder
Amritha brings a designer's eye and an educator's instinct to DoneRight. With experience at Livspace and across independent architecture and interior design projects, she has spent her career understanding how people live, what they want, and what they won't compromise on. Teaching at Mount Carmel College keeps her closely connected to the everyday consumer DoneRight is built for, and her long-standing obsession with flavour and better-for-you food is what put the first product on the table.

Shared belief

"We believe in doing things once, and doing them right. India's most-loved food, rebuilt with the ingredients and intelligence it has always deserved."